Event Management Platform Global Market Report 2024

The event management platform market size has grown rapidly in recent years. It will grow from $35.87 billion in 2023 to $40.34 billion in 2024 at a compound annual growth rate (CAGR) of 12.5%. The growth observed in the historical period can be attributed to factors such as the rise of event sponsorship and monetization, a shift towards digitalization in event management, and the integration of event platforms with CRM (customer relationship management) and marketing platforms. These trends have played a significant role in shaping the development and adoption of event management platforms during the historic period.

The event management platform market size is expected to see rapid growth in the next few years. It will grow to $63.87 billion in 2028 at a compound annual growth rate (CAGR) of 12.1%. The anticipated growth in the forecast period can be attributed to an increased emphasis on analytics, a growing demand for automation and efficiency in event management, and the surge in popularity of hybrid and virtual events. Key trends expected in the forecast period encompass the adoption of hybrid event solutions, the incorporation of AI and automation for enhanced functionality, integration with virtual event platforms, the utilization of blockchain for security and transparency, and the incorporation of immersive technologies to enhance the overall event experience.

The rapid adoption of virtual events is poised to drive the growth of the event management platform market. Virtual events, characterized by online gatherings or conferences eliminating the need for physical attendance, leverage digital technologies to create immersive and interactive experiences. Event management platforms play a crucial role in orchestrating successful virtual events by offering comprehensive functionality, customization options, and support services. These platforms streamline the planning process, enhance attendee engagement, and provide valuable insights for organizers. According to a survey conducted by Kaltura in 2022, 92% of organizers switched to virtual events for 2021, 94% were preparing for virtual events in 2022, and 48% planned to increase the number of virtual events they host in the following year. The accelerated adoption of virtual events is a key driver behind the growth of the event management platform market.

Key players in the event management platform market are actively developing innovative solutions, such as Cvent Events+, to stay competitive and address the changing market demands. Cvent Events+ is a comprehensive event management platform designed to promote events and help attendees discover upcoming events and webinars. Launched by Cvent Holding Corp. in July 2023, Cvent Events+ offers various features to enhance event organizers' capabilities, including event calendaring, registration links, video channels, seamless integration, marketing tools, communication tools, mobile check-in, and comprehensive event management software. This platform provides a holistic solution for event organizers to plan, promote, and execute successful events while boosting attendee engagement and satisfaction.

In August 2023, EventMobi, a Canada-based event management software provider, completed the acquisition of Run The World for an undisclosed amount. This strategic move allows EventMobi to adapt to the evolving event landscape and strengthen its position in the industry by offering a comprehensive suite of event management solutions covering virtual, hybrid, and in-person experiences. Run The World, a US-based virtual events platform company, adds valuable capabilities to EventMobi's portfolio, further enhancing its ability to meet the diverse needs of event organizers in the dynamic event management space.

Major companies operating in the event management platform market are Cvent Holding Corp, Eventbrite, Active Network LLC, Swapcard, Bizzabo, Airmeet Inc., Whova Inc., Splash Inc., Pathable Inc., Hubb Inc, BigMarker, Aventri Inc., Goldcast, WebEx Events LLC, PheedLoop Inc, Zuddl, Hopin, Eventzilla, Attendify, Social Tables, Gather, EventMobi GmbH, Hey Summit Ltd, vFairs, Accelevents Inc, Intrado, Eventdex LLC, Boomset, EventGeek Inc.

North America was the largest region in the event management platform market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the event management platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the event management platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

An event management platform is a software solution designed to streamline the planning, organization, and execution of various events, including conferences, trade exhibits, corporate meetings, and social gatherings. The purpose of this technology is to centralize and automate the numerous tasks and processes associated with event planning, enhancing efficiency and coordination.

The primary components of event management platforms include hardware, software, and services. Hardware refers to the physical components of a computer system or electronic device. These platforms are versatile in deployment, available for both on-premise and cloud usage. They serve a variety of applications such as event planning, registration and ticketing, marketing, content management, networking management, analytics and reporting, audience management and communication, visitor management, venue management, and others. These platforms are utilized by a diverse range of end-users, including trade show organizers, event management agencies, corporations, academic institutions, organizations, associations, non-profitable trusts, government bodies, and others.

The event management platform market research report is one of a series of new reports that provides event management platform market statistics, including event management platform industry global market size, regional shares, competitors with an event management platform market share, detailed event management platform market segments, market trends and opportunities, and any further data you may need to thrive in the event management platform industry. This event management platform market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The event management platform market consists of revenues earned by entities by providing services such as registration and ticketing, venue and resource management, attendee engagement, sponsor management, consultation, and on-site event support. The market value includes the value of related goods sold by the service provider or included within the service offering. The event management platform market consists of sales of mobile devices, networking equipment, audiovisual equipment, and barcode scanners. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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