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Medical Device Product Management: Benchmarking Development, Marketing and Promotion
Cutting Edge Information, June 2006, Pages: 177
Medical Device Product Management explores the challenges faced by medical technology companies as they bring new devices to market. The report provides high-level benchmarking of investments, timelines, structures and processes for device teams seeking real-world information about their industry.
Tap into winning practices and insights from several medical technology firms. Learn how companies assemble project teams, fund marketing and organize sales forces. Find out how to win deeper budgets and more staffing for your team while building a commercially-focused culture of success.
Compare real-world strategies, structures, and budgets for critical tasks at the centre of device development and marketing. Our report provides support for your ideas and helps you prepare for meetings, presentations and strategy discussions with key executives. Learn how great companies such as Novartis, Medtronic, and CR Bard approach device commercialization.
Our reports are ready to use the moment you get them. Skim chapter introductions and subsections to review critical concepts. Then read case studies, data analyses, and strategic assessments to gather the details you need to refine and evaluate your device management structure and strategy. Throughout the report, extensive metrics and qualitative analyses offer in-depth evidence to support your efforts.
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